Google's Martin Splitt and Lily Ray of Path Real Estate Photo Editing Interactive discuss SEO's most common concerns about creating website content. Together, they break the myth about what more content is better, what to do with poorer performance content, whether word count is a ranking factor, and so on. This is a brief summary of each Real Estate Photo Editing question and answer and the corresponding video timestamp. The myth of creating destroyed content Whether to update the same type of content every year or create new content (00:00) Ray asks:
If publishers write regularly about the same Real Estate Photo Editing topic each year, should they create new articles or update old ones? Splitt recommends updating existing articles if only incremental changes from one year to another are made. advertisement Continue reading below Google may consider similar articles from the same publisher as duplicate content, which we want to avoid. How much content do you need and how much does this help my performance? (1:52) Splitt recommends that you do not create content in order to create it. I don't say much about a particular topic. In that case, "rambling" articles one after another is not very useful. Creating large amounts of content on a regular basis is most recommended for industry blogs where new information is constantly coming out. Does having a blog / creating new content help me perform on Google? (03:02) Frequent Real Estate Photo Editing publishing of new content is not a site-wide ranking factor, according to Splitt. However, showing that you update your blog frequently, such as in industry news, can increase your reputation with your visitors.
Advertisement Continue reading below Update old Real Estate Photo Editing content (04:00) It is worth updating the old content if there are significant changes. In the absence of significant changes, Splitt recommends publishing different new content and linking old articles to new articles. This does not affect search performance, but it can be useful to users. Is there a way for Google to notify me if there is "too much content" or if the content is performing poorly? (04:40) Ray asks if you can use Googlebot's crawl statistics to determine if your site has too much content. The frequency with which Googlebot crawls content does not indicate that the content is Real Estate Photo Editing good or bad or too much, Splitt says. It is even more convenient to check the performance report in Search Console. If your report shows high impressions but low clicks, it'